Conceptual Branding Designer
Trailstone is a global energy and technology company, operating at the intersection of renewable and conventional power.
https://www.trailstonegroup.com/
My role was to create from scratch a strong, energetic and bold logo, I worked from the colours, typography, photography, patterns, iconography and illustrations.
Working with a wonderful team at Creature London, I created a design system based on electrons, with bright colours adding movement and energy to the brand.
The colours are inspired by light and energy to bring a modern vibe to the brand and make it more unique and bold.
Logo in Motion
This journey involves testing and envisioning how our brand identity can come to life in diverse contexts, ensuring that it remains vibrant, engaging, and true to the essence of our unique identity.
I held weekly meetings with stakeholders in Texas to keep them informed about the workflow, processes, and brand execution. Maintaining honest and clear communication with clients is a key aspect of my role.
