Beagle Street Logo
The briefing was to create a more positive, Easygoing, unpretentious, and human logo.
The logo is inspired by UK street signs as a celebration of all the different lives being enjoyed across the land.
The brand is friendly, simple and clear. We’re positive, human and down-to-earth. But we’re also well aware that life has its highs and lows. So we can be serious, but it’s usually with a wry smile or a lighthearted twist. It’s important we stand out from our competitors.
We’re the easy-going friend in a crowd of super-serious strangers!