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Freeda

TEDx and FREEDA

Working as an Art Director, Illustrator and Designer I designed the backdrop and digital assets for the interactive FREEDA stand, my mission was to seamlessly blend the distinct vibes of TEDx and FREEDA while preserving our unique tone of voice and brand colours.

The goal? A harmonious fusion that speaks volumes about our identity and resonates with our audience.

TEDx Speakers

The goal is to provide not just an introduction but a memorable keepsake for both the speakers and the audience, enhancing the overall experience of the event.

Take-Up Space campaign
I had the pleasure of collaborating closely with the incredibly talented illustrator, Ellie Foster. She brought to life a stunning piece for the Take-Up Space campaign, designed to celebrate International Women's Day 2020.

In my role as an Art Director in the campaign, I ensured the tone of voice was very FREEDA and delivered high-quality, vibrant and positive illustration.

ILLUSTRATIONS FOR SOCIAL MEDIA

Every day, we whip up vibrant illustrations for Instagram and Facebook, infusing them with a joyful and positive spirit that's sure to brighten your feed!