Trailstone • Conceptual Branding Designer

Trailstone is a global energy and technology company operating at the intersection of renewable and conventional power. They needed a brand identity that reflected their innovative spirit and commitment to shaping the future of energy.

My Role
As part of the talented team at Creature London, I created a logo and a complete visual identity from the ground up. My responsibilities included:

• Designing a bold and energetic logo.

• Developing a cohesive visual language, including colours, typography, photography, patterns, iconography, and illustrations.

The Logo

A strong and dynamic mark representing energy and innovation.
Clean, bold typography to emphasise professionalism and confidence.
A design that scales seamlessly across platforms, from digital screens to print materials.

Logo in Motion

This journey involves testing and envisioning how our brand identity can come to life in diverse contexts, ensuring that it remains vibrant, engaging, and true to the essence of our unique identity.

I held weekly meetings with stakeholders in Texas to keep them informed about the workflow, processes, and brand execution. Maintaining honest and clear communication with clients is a key aspect of my role.

The Color Palette

Bright, vibrant colours, inspired by light and energy, were chosen to bring a modern and bold feel to the brand.

These colours add movement and energy while standing out in the energy sector's often-muted visual landscape