TEDx and FREEDA
Working as an Art Director, Illustrator and Designer I designed the backdrop and digital assets for the interactive FREEDA stand, my mission was to seamlessly blend the distinct vibes of TEDx and FREEDA while preserving our unique tone of voice and brand colours.
The goal? A harmonious fusion that speaks volumes about our identity and resonates with our audience.
TEDx Speakers
The goal was clear: to make the event more than just a moment in time—it needed to leave a lasting impression. My role was to design a unique and thoughtful keepsake that would not only introduce the speakers but also serve as a memorable takeaway for both them and the audience.
The design aimed to capture the essence of the event, reflecting its themes and energy while celebrating the voices and ideas shared on stage. These keepsakes were carefully crafted to enhance the overall experience, creating a deeper connection between the speakers and the audience.
Whether through bold visuals, meaningful messaging, or creative touches, the keepsakes became a tangible reminder of the event’s inspiration, sparking conversations and leaving everyone with something truly special to take home.
Take-Up Space campaign
I had the pleasure of collaborating closely with the incredibly talented illustrator, Ellie Foster. She brought to life a stunning piece for the Take-Up Space campaign, designed to celebrate International Women's Day 2020.
In my role as an Art Director in the campaign, I ensured the tone of voice was very FREEDA and delivered high-quality, vibrant and positive illustration.
Visual Vibes
for Your Feed
Every day at Freeda, we bring bright, bold illustrations to life for Instagram and Facebook, designed to add a pop of positivity to your feed. Whether it’s a playful doodle or an empowering message, our goal is to create content that feels joyful, relatable, and full of good vibes.
These illustrations aren’t just eye-catching, they’re conversation starters, designed to connect with the community and inspire smiles.
