I worked as Art Director for Critically Endangered Socks a luxury socks & sleepwear that raises awareness and funds for endangered wildlife with WWF.
We launched a vibrant social media campaign to promote our new line of baby socks, featuring a playful jungle theme crafted from colourful paper. The campaign resulted in a 40% surge in Instagram engagement and boosted sales by over 10%.
Ten percent of every sale will be donated to the WWF, supporting the conservation efforts for the specific baby animal represented in each design. This empowers our customers to choose which baby animal they wish to protect with their purchase.
Behind the cameras
I had a blast creating a vibrant jungle filled with leaves of all shapes, sizes, and colours. It was a refreshing change from my usual work on the laptop, allowing me to get hands-on with just scissors and paper.
As I cut out hundreds of leaves, I found myself immersed in the process, while enjoying some Netflix. The best part? Being surrounded by a supportive and fun team made the experience even more enjoyable!"
